Workbench Strategy Co.: Business

We're here with you step-by-step, helping you envision a future where your business connects with more customers, flourishes through strong community partnerships, and thrives online.

Together, we'll develop a clear marketing plan and create engaging social media content that brings this vision to life, allowing you to focus on your passion and your business growth.

Find the right fit for you by exploring our three options below.

Not sure where to start? Check out our Marketing Snapshot Quiz: 4 quick questions to see where your marketing and social media content stands and what to focus on first.

Ready to take the next step on your own? Check out our 5-Minute Marketing & Social Media Assessment. It contains more in-depth questions than the quiz, and we've included resources so that you can take immediate action in levelling up your marketing strategy.

Marketing Kickstart: Building Your In-House Marketing Power.

You're ready to grow your online presence, but where do you even begin with marketing and social media? It's easy to feel stuck when you're juggling so much.

We get it. That's why we created a way to help you build a solid marketing campaign and take control of your content in-house.

Here's how we'll work together:

Discover & Understand: We'll start by looking at what you're doing now with your marketing and social media. This helps us spot your strengths and where you can grow.
Your Custom Strategy: Together, we'll design a marketing and social media plan that leverages your unique brand and existing community.
Content & System Setup: We'll map out a practical schedule for creating and sharing your content. We will also help you set up a clear system for managing all your projects. You'll know who does what, when, and how, making future marketing smooth and easy for your team.
Content Creation & Refinements: We'll apply all of the above to your current processes, and apply lessons learned into the final framework.

By the time we're done, you'll have a tested and refined framework to build your future marketing strategies upon, and the skills to continue to develop future campaigns.

Marketing Accelerator: We Drive Your Marketing. You Drive Your Business.

Running a business means your plate is already full. You know you need strong marketing and fresh social media content to stand out, but finding the time and headspace to make it happen feels impossible. What if someone else could manage your strategy, keeping your business top of mind without adding to your workload?

We step in as your partner to develop and implement a realistic marketing strategy, and with your team, we'll create content that amplifies what makes your brand unique. You provide high-level direction, and we handle everything else.

How We Make Your Marketing Easy:

Discover & Understand: We'll start by looking at what you're doing now with your marketing and social media. This helps us spot your strengths and where you can grow.
Your Custom Strategy: Together, we'll design a marketing and social media plan that leverages your unique brand and existing community.
Content Creation: Our team will design, organize, and manage the content creation process. We'll work with your team to create the actual posts so that the tone is authentic to your voice, so that you can simply hit 'publish' when you're ready.
Effortless Project Management: This is sets us apart. We'll manage the moving parts, deadlines, and communications, and keep you updated with what matters most. No more chasing tasks or worrying about forgotten details – we've got it covered.

Deliverables:

Our Base Investment price is based on: x2 Image and x1 Short Video post per week after the digital content audit and strategy plan are established.

Timeline:

We recommend starting with a 3 month initial contract as this allows for realistic project implementation timelines, and two cycles of themed content at 6 weeks each.

Imagine getting high-quality, targeted marketing and content delivered to you, ready to go, all while you focus on what you do best. We give you back your time and peace of mind, so your business can thrive.

Marketing Connector: Sparking Engagement and Building Bonds.

You're busy running your business, and while you know a great event can truly make your brand shine, planning one from scratch can feel overwhelming. Imagine launching a memorable campaign that connects with your community and gets people talking, without adding a single thing to your already full plate.

That's where Marketing Impact comes in. We bring small, grassroots campaigns to life, designed to build your brand and boost your local presence. We take on the logistics and project management, working with your team so you can focus on your vision, not the details. Plus, we'll capture great photos and videos on event day to keep your story going online.

How We Create Your Event's Impact:

Discover & Understand: We'll start by looking at what you're doing now with your marketing and social media. This helps us spot your strengths and where you can grow.
Your Custom Strategy: Together, we'll design an exciting campaign that makes you shine. Our team will then build a realistic project plan that outlines logistics, deadlines, and communications.
Campaign in Action:
- We'll work with your staff to create all the social media posts, emails, and materials needed to build excitement before the event and keep the conversation going afterward.
- We'll handle the campaign logistics so that you can focus on the bigger picture.

With Marketing Connector, you get a well-executed campaign without the stress.

Pricing

We know you business is unique, and so are your marketing needs. That's why we create custom plans and pricing that fits your goals, ensuring you get the most support where you need it.

Here's how we build your tailored quote:

Each engagement contains Core Service and Custom Management & Logistics.

Core Services include: Digital content audit, strategy development, and content creation
- Marketing Kickstart: Starting from $800 CAD
  - Estimated timeline: 1 Month
  - Deliverables: Digital content audit, strategy plan, and content
- Marketing Accelerator: Starting from $1000/month CAD
  - Recommended timeline: 3 Months
    - We recommend starting with a 3 month initial contract as this allows for realistic project implementation timelines, and two cycles of themed content at 6 weeks each.
  - Deliverables: x2 Image and x1 Short Video post per week after the digital content audit and strategy plan are established
- Marketing Connector: Starting from $1200 CAD per campaign
  - Timeline: Custom
  - Deliverables: Custom campaign management and content creation
Custom Management & Logistics: The hands-on project management and campaign logistics support will be shaped to fit your specific goals and how "hands-off" you want to be. Because every client's situation is different, we'll craft a personalized quote for this vital role after understanding your exact needs.

It is important to us that you only pay for the expert support you truly need, keeping your responsibilities light and your investment clear.

Please Contact Us to discuss pricing. Book a free consultation with us to discuss pricing and fit.

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